With eCommerce sales rapidly on the rise, shopping online and internationally simultaneously is great for those who want something specific for a good price.
While selling products to an international audience may seem appealing, there are some challenges you might encounter when expanding your online store to a global scale. But is this risk worth it for your eCommerce store?
In this blog, we examine the benefits of cross-border selling and how to mitigate any challenges you might face.
Benefits of Cross-Border Selling
With year-round demand for your products, you can expand your audience and market reach. While one item might be popular in your location due to several factors, another item might gain popularity elsewhere for a different reason. For example, coats might be popular in places where it’s winter, while summer attire would be a hit elsewhere.
Another benefit is making your brand visible on an international level, allowing you to become a market leader. Cross-border selling gives you a competitive advantage over others in your market – you’re giving customers, no matter their location, access to your products. This alone can make your sales soar!
Sustainability is a unique positive in the cross-border selling space. Instead of throwing out older stock, you’re selling it to clientele in a different country. This type of sustainability can apply to your marketing campaigns too – reshape an older campaign for one audience to suit a new audience. You can partner with a range of international eCommerce couriers that put sustainability at the forefront of their practices.
What Challenges Do Retailers Face?
When expanding your eCommerce store on a global scale, you might face some challenges along the way. For instance, language barriers can prevent people in other countries buying from your store, regardless of your product’s quality and affordability. Using Google Translate for bridging the language gap won’t cut it – you need to invest time and money into professional translators or a localisation team to make your store excel.
Similarly, foreign currencies can deter customers from buying at your store. Give customers the opportunity to convert prices into their local currencies – this will make their store-browsing experience better. You should also offer multiple payment methods for your audience, as there’s no universal payment process that is applicable to all.
Delays in customs, improper handling of products and tech issues are some of the problems you might experience when trying to ship internationally. You will also have to consider eCommerce Shipping Prices. There are many different couriers and tools that you can consider for a streamlined shipping process. Likewise, returns can often be a nightmare to deal with. Having a clear and concise returns policy bolsters your customers’ trust in you, but also demonstrates that you are confident in your product.
Increase Your Sales
The key to successful cross-border selling is excellent customer service. If you offer unbeatable prices for products that are available to your customer locally, then your customers are more likely to return to your store for your affordable products and good service. This will foster positive customer-business relationships and make the customer more inclined to trust your business.